Premise Health Director, Member Engagement in Brentwood, Tennessee
Welcome to the new standard of healthcare!
Premise Health is the world’s leading healthcare access provider. We deliver purpose-driven career experiences in a culture-centric work environment—ensuring that employees at the nation's best companies get, stay, and be well. In a changing healthcare environment, we know there's a better way for organizations to help their people live healthier lives by delivering the right care at the right time, right where they work. Partnered with visionary organizations around the globe, we offer a broad range of healthcare services and deliver an effortless patient experience that raises the bar, lowers costs, and redefines the meaning of quality care. By shifting the conversation from cost to return and from treatment to prevention, we are committed to help people, their families, and the organizations they work for be at their best.
We are looking for a Director, Member Engagement to work at our Corporate Headquarters in Brentwood, TN !
It’s hard to pinpoint a “typical” day here (and who wants typical anyway?), but in summary you can generally expect:
Responsibility for developing, implementing and monitoring company-wide strategies to ensure optimal utilization of member health & wellness centers, pharmacies and fitness centers to ensure client retention, growth and ROI.
Working in collaboration with operations and clients to ensure projected penetration rates are met and exceeded by establishing an implementation and ongoing marketing roadmap for each location.
Managing a team to execute member engagement strategies.
What You’ll Do for Us Specifically:
Drives client, provider, and member demand for health, wellness, pharmacy, and fitness centers by developing innovative and sustainable marketing programs.
Leads new site marketing implementation by partnering with operations and client marketing teams to ensure pre-opening marketing plan developed and executed to ensure projected penetration, visits and ROI met.
In coordination with VP of Member Engagement, participates in developing and implementing successful short and long term member marketing plans that include promotional materials, brand building, communications, promotional events, and client relationship management.
Identifies sites with utilization, penetration and ROI Performance Guarantees to ensure focus on sites at risk of failing. Implements strategies to improve performance to meet PGs.
Serves as an operations and client advocate to identify actionable ways to use member best practices to improve the patient experience, incentives, and outcomes to ensure maximum utilization.
Develops member marketing strategy by benchmarking proven tactics and quantifying the value proposition.
Oversees digital marketing e-store including development of new templated materials and management of inventoried items.
Manages outside agencies (as necessary) in support of the development of all member marketing materials.
Manages budget for marketing related expenditures for company wide member oriented marketing initiatives as well as select new and existing client sites.
Leads the development of marketing strategies and tactical execution to promote specific product lines of service (e.g., Patient Portal, PCMH, Fitness, Pharmacy, etc) to consumer audiences.
Develops and manages member related marketing materials in support of RFPs and sales presentations.
Leads the interpretation of company brand guidelines for all member marketing and communications.
Strategically approaches new member marketing initiatives (e.g., e-newsletter, text messaging) with a clear path to deploying efforts across a larger portion of the company’s more than one million healthcare consumers.
Manages the Photo Image library for member engagement.
- Bachelor’s degree in Marketing or a related field
At least 8 years’ experience in health care marketing.
5 years’ experience developing strategy initiatives, managing marketing program budgets, project management, and direct staff management.
3 years direct-to-patient marketing acquisition or patient retention experience. B2B2C preferred.
Experience with email automation / CRM software, Adobe Creative Suite (specifically InDesign and Acrobat desired), and Squarespace
Experience with collaborating with internal and external resources to develop strategies, evaluating information to determine compliance, developing and delivering presentations, providing customer service.
Knowledge and Skills:
Demonstrated ability to understand customers – their pain points, how and why they buy - to create innovative, engaging, and actionable strategies that supports the sales process
Proficient in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)
Outstanding communication skills across numerous platforms including written, verbal and multi-media (web, social and video)
What We’ll Do for You:
At Premise Health, you’re not an employee – you’re a team member. We have health centers, pharmacies, fitness centers and offices scattered across the country, but we’re all working together to deliver exemplary and delightful service to our clients, their employees and family members. We’re proud of the culture we’ve built, and we aim to assist our team members in living their best life – in and out of the workplace. That’s why you’ll find us taking a yoga class together or starting a book club. We know that we can only help people get, stay, and be well if we do the same for ourselves. We’re also not afraid to share what we’re up to – check out some of our smiling faces.
As an employer, we want to compensate you for the work you do with more than a paycheck (although you’ll get one of those too). Premise Health offers competitive benefits packages including medical, dental, vision, life insurance, 401(k), paid holidays and vacation time, and a company-sponsored wellness program. We are an equal opportunity employer of nice people and value inclusion at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.