About Liquid I.V.

Liquid I.V. is a functional hydration company based in Los Angeles, CA. Acquired by Unilever in 2020, Liquid I.V. is the #1 powdered hydration brand in America, delivering superior hydration than water alone. Liquid I.V. utilizes LIV HYDRASCIENCE™, a science-backed formula designed with an optimized ratio of electrolytes, essential vitamins, and clinically tested nutrients to turn ordinary water into extraordinary hydration.

Liquid I.V.’s great-tasting flavors contain 3x more electrolytes than the leading sports drink, have 5 essential nutrients and vitamins, and are vegan, gluten-free, non-GMO.

Liquid I.V. believes a healthier world for all begins with equitable access to clean and abundant water. The brand partners with leading water, humanitarian, and community-based organizations to advance innovative solutions and help communities both expand and protect their clean water access. To-date, Liquid I.V. has donated over 54 million servings to people around the globe and has committed to donating a total of 150 million servings by 2032. Over 1% of the company’s revenue goes directly to its impact program.

Liquid I.V. is available online and in-store at over 40,000 retailer doors across the United States. Liquid I.V.’s product offerings include Hydration Multiplier ® and the brand’s most innovative launch to date, Hydration Multiplier® Sugar-Free. Additional product offerings include: Hydration Multiplier® + Energy, Hydration Multiplier® + Immune Support, Hydration Multiplier® + Kids, Hydration Multiplier® + Gut Health, and Hydration Multiplier® + Sleep.

To learn more, visit www.liquid-iv.com and follow @liquidiv on Instagram, TikTok, Facebook, and X.

We're excited to expand our team with a Digital Product Manager. Come join us!

About the role:

Liquid I.V. is looking for an innovative, analytical, and ambitious Digital Product Manager to help create the best-in-class website experience. This person will be the dynamic owner of all things website and website content strategy.

We’re looking for someone who can lead the strategic roadmap for the design and function of our website to help us optimize performance, increase sales, and position our business for incremental growth. This person will be instrumental in working cross-functionally across marketing, operations, finance, customer experience, acquisition, retention, and sales.

Responsibilities include but not limited to:

• Product Strategy: Develop comprehensive growth product strategy with Sr Website Ops Manager to align with business objectives, market trends, and user needs.

• Cross-functional Collaboration: Collaborate with development agencies, marketing, e-commerce, CX, and other business stakeholders for seamless communication and successful product delivery.

• Team Leadership: Lead and inspire content team to foster a culture of innovation and collaboration.

• User Experience: Work closely with design team and agencies to create delightful customer/user experiences, ensuring a customer-centric approach.

• Development Oversight: Manage development agencies (and product development lifecycle), ensuring timely and quality delivery of features and improvements.

• Roadmap Maintenance and Execution: Maintain and execute product roadmap, prioritizing features based on everchanging business needs, user feedback, and market trends.

• Analytics/Testing: Leverage analytics tools to create robust testing roadmap in conjunction with product roadmap to make data-driven decisions.

• Quality Assurance: Maintain product quality standards, ensuring a flawless user experience.

Qualifications:

• Bachelor’s Degree (preferably in business, marketing, or another related field) required.

• 3-5 years of experience in DTC e-commerce.

• Experience in health and wellness space a plus.

• 3-5 years’ experience managing high-growth Shopify+ platforms, working with design and engineering.

• Excellent knowledge of web based KPIs.

• Growth mindset with curiosity to grow and challenge the status-quo.

• Highly effective project management and organization skills.

• Strong communication skills.

• Deep empathy for customers and their experience in digital products, grounded in data and research.

• Be the brand voice when representing the company.

• Enthusiastic with a "can do", positive attitude.

• Thrive working independently in a hyper growth mode environment.

• Detail oriented & results focused.

What We Give:

• 100% company-paid medical, dental and vision insurance for employees (PPO, HMO and Kaiser options).

• A 401k plan with company match, short and long-term disability coverage.

• A generous PTO and sick policy that includes 13+ paid annual holidays.

• Wellness classes (fitness, mental health, nutrition, finance, etc.).

• An Employee Assistance Program, including membership for guided meditation for all employees.

• Monthly tech and wellness stipend.

• Opportunities to participate in our Giveback Mission to help Change The World.

• Copious amount of Liquid I.V. product to keep you Fueled for Life’s Adventures!

Work Environment:

• This role is a hybrid role. Liquid I.V. strives to support and create a flexible working environment. This role will require some time in the office.

The expected base salary range for this position is $110,000 to $120,000. The exact base salary is determined by various factors including experience, skills, education, geographic location, internal company equity, and budget.

Candidates must be authorized to work in the United States without sponsorship.

This job description indicates in general the nature and levels of work, knowledge, skills, abilities, and other essential functions expected of the role. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to the company’s mission, and the ability to work productively as a member of a team or work group are basic requirements of all positions at Liquid I.V.

We are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. We know that the happiest and highest performing teams include people with diverse perspectives that encourage new ways of solving problems, so we strive to attract and develop talent from all backgrounds and create workplaces where everyone feels seen, heard, and empowered to bring their full, authentic selves to work.

Liquid I.V. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.